Game Day Friday
A graphic design refresh for Game Day Friday, focused on improving the visual assets, making the materials more playful and engaging, and creating a clearer event presentation together with participant giveaway merch.
Game Day Friday needed a refreshed set of visual assets that felt more playful, friendly, and easier to use during the event. This project focuses on improving the existing graphics, comparing the old and new versions, and showcasing the merch designs prepared as giveaway prizes for participants.
Design Refresh Summary
A quick comparison of how the Game Day Friday assets improved from the original dark theme to the new lively theme.
| Element | Before — Original Theme | After — Lively Theme |
|---|---|---|
| Visual Tone | Bold, dark, techy; strong gamer vibe | Bright, playful, friendly; casual and inviting |
| Color Scheme | Black background with neon gradient text; high contrast but heavy | Blue background with colorful accents; vibrant and cheerful |
| Theme | Minimal decoration with subtle controller outlines | Fun, nostalgic gaming theme with Pac-Man, ghosts, coins, and trophy |
| Icons & Graphics | Simple date, time, and location icons with gradient effect; hard to notice | Bright icons with clear details; more readable and aligned with the playful theme |
| Banner Copy | Short, direct, and bold but feels formal | Conversational, energetic, and fun; adds excitement and good vibes |
The redesign moved Game Day Friday from a darker and more tech-heavy gamer style into a brighter, more playful, and more inviting visual direction. The new assets use a blue background, colorful accents, nostalgic gaming elements, clearer icons, and more energetic copywriting to make the event materials feel more fun, readable, and engaging.
Old vs New Asset Comparison
A side-by-side comparison of the previous and updated Game Day Friday assets, showing how the design became brighter, clearer, more playful, and more engaging.
Before
After
Before
After
Before
After
Before
After
Before
AfterMerch Design
A collection of merch items designed as giveaway prizes for participants of Game Day Friday.
This Game Day Friday graphic design showcase presents the redesign of key event assets together with merch items prepared for participants. The updated visuals improved the overall tone, made the materials clearer and more playful, and helped create a brighter and more engaging event experience.
The client was very happy with the updated design direction, and the committee team hosting Game Day Friday was also happy with the new visuals and how they elevated the overall presentation of the event materials.
